THE GRIND

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TheNYCGrind is one of New York City's biggest platforms for artists of all forms. Whether you are a rapper, artist, poet, singer, dancer, beatbox and more hundreds of creative individuals come into The Grind. 

Grinder of the Week: Last Chantz “Rap, Money, Jealousy” Mixtape Review

Trap music can only go so far with the same recipe, the same flow pattern and repetitive lyrics. Last Chantz seems to be part of the positive new trend of rappers that strive for more by putting in work with their pen game and studio work. His mixtape “Rap, Money, Jealousy” has production value that could leave some MC’s coming into the game with their feelings hurt. Basically, every track with a mellow beat seems to be a standout, Last Chantz seems inspired by loyalty coupled with a sense of urgency as a long term key to success. “You never see the haters when you this high” isn’t the only punchline on this part of this piece. The Brooklyn standout goes all in with his rhymes about the street game. 

 

He reveals how he made his status escalate and even drops some good judgment for the ones who didn’t do their part on one of the dopest tracks – “Lights Flashing”. “These Niggaz play the victim they been plottin’ on you from start, cold heart, but you can’t live your life in the dark…” laced with a classic hook it’s a track that has replay value. Another song that deserves an honorable mention is “Who You Think You Are” where Last Chantz is on a serious vibe as he vents his anger out, flexing his flow which grips the dark beat like his life depended on it. “Time Ticking” goes from braggadocio rhymes to inspiring, motivational and uplifting messages to his target audience. The video single “Go insane” is more of what you’d expect from a trap song, though Last Chantz honesty is clear by his efforts in being consistent and putting a lot of energy throughout the mixtape.

Check out his latest music video "Go Insane" here:

IG: @_unknwnwealth

Artist on The Rise: "Guava Juice" Music Video By SHAYNE

Shayne’s single Guava Juice starts off as an up-tempo mojo track then switches to a melancholic beat in the middle of the song, as he changes the story into a self-confession of sorts. The minimalist trap beats let Shayne’s flow reach the forefront. What really stands out is his lyrical ability on a topic that’s covered so often – swag and relationships. The first part of the track talks about his adventure as a playa while the second part is about emotions, ending in sobering up and him realizing both “we’re just a drunken fantasy” – may be caused by all that Guava Juice. He’s obviously got the charisma and he’s photogenic, but that’s not all he’s about. He likes to have fun on beats and on camera but has also put in some work to polish his skill, as his tongue twister isn’t the basic nursery rhymes seen too often in new artists. The second beat is a mellow classic beat where Shayne does a little storytelling, switching his tone and his act, showing us his true reach as an MC. The flow adapts to the beat, but he drops a few notable lines like “Maybe she’s someone to lean on – chiropractor”.  His video is directed by ProLoveVisuals and he appears as a co-producer which means he’s got an eye for visuals. What makes it exceptional though is his body language and his sincere youthful appearance, which makes the video so engaging in the first place.

 

Check out his recently released mixtape, "Most Doubted" here:

https://soundcloud.com/newhippie/sets/most-doubted

Grinders of the Week: AQ the G.O.D. & Don Baptiste


A.Q. the G.O.D.’s new video is not your average video for an up and comer in the industry. It’s got both slow scenes and dynamic ones that fit A.Q. the G.O.D.’s flow like a glove. DONBAPTISTE and G.O.D.’s have done a tight job at finding the perfect scenery to match the vibe of the song. You can clearly feel their chemistry and artistry combine an energy that executes into a compelling visual.

The rapper has some fire lines, coming in with "I will never ever pay em mind, i'm too busy focusing on mine". The heartbreaker will go on with his music without the distraction. An admirable and vulnerable line like "still recording out of section 8", shows his determination and will to go after what he wants regardless of his environment.

We love musicians who are passionate about their craft. Bandanas, Gucci hats, palm trees and rhymes. The rapper flew across the country to boss up with his camera man and came back with a movie. Don Baptiste and the rapper are an incredible team together. Not everybody has the sweat equity for the grind. 

Grinder of the Week: aQthegod Drops "Difference" On Soundcloud

On difference, aQthegod goes in on a classy psychedelic beat with a shade of gray. We can hear his vocal abilities here as he does a bit of singing on the hook. The lyrics are about his reality, which even he is trying to get a grip on. His delivery is on a pro level as each word stands out – this isn’t any mumble rap.


“Money come and money go, can’t take it when you dead and gone; so I blow it like a runny nose” – aQthegod puts witty punchilines here and there to bring a unique vibe to the track. He knows he’s got to put in a lot of work to get his goals, but is also focusing on the present and trying to figure out who is down with him and see the reality behind all the talking. A great combo of new talent and old values will get him places, as long as he sticks to his plan. A young artist that knows that he can’t rely on other people to pull his weight means he’s got a good outlook on life.

Today, it takes putting your talent in different boxes and seeing which starts bringing in the dividends, but also looking out for what gives you the know-how to handle the game as you progress. There’s a lot of talent he’s competing against, but he’s got the tools to make it, he just needs to keep up the hustle.

Follow aQthegod on Soundcloud.

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